推动引导大学生课外阅读 培养提升终身学习能力——上海财经大学图书馆阅读推广案例研究

Promoting College Students’Extracurricular Reading to Cultivate Lifelong Learning Ability——A Case Study of Shanghai University of Finance&Economics Library

阐述上海财经大学图书馆开展阅读推广工作的理解和认识,指出大学图书馆进行阅读推广的目的在于帮助学生学会学习,核心是主张阅读和写作能力的自我训练。以上海财经大学图书馆的具体实践为基础,阐释阅读推广活动品牌——悦读的理念、涵义及活动设计原则,并从活动的品牌化与系列化、活动内涵的深化、合作支持的多元化、全媒体推广平台的利用等四个方面分析2011年"悦读.在路上"阅读推广系列活动的实务经验。

This paper states the reading promotion practice in SUFE （Shanghai University of Finance ＆ Economics） library; points out that the purpose of library reading promotion in universities is to help university students to learn how to study, whose core is self-training in reading and writing. Base on the case of SUFE library, the author explains the idea, meaning and design principles for ＂Enjoy Reading＂, a reading promotion brand of SUFE; and analyses the practice of ＂Enjoy reading＂ in 2011 from four aspects., promotion branding and serialization, deepening of activity connotation, diversified cooperation, and the use of all-media promotion platforms.