蒙古传统文化元素在包装设计中的应用

the Application of Elements of the Mongolian Traditional Culture in Packaging Design

目前蒙古地区酒市场中马奶酒占主导地位,马奶酒包装的种类也日新月异,各种层次的马奶酒包装充斥着市场,但缺乏民族特色,为了促使马奶酒包装能更符合产品的文化特性,将典型性的民族元素运用于马奶酒包装中。使马奶酒包装既能体现出现代设计的观念与时尚,又能折射出蒙古族文化特征和审美取向,显示出传统文化与现代包装设计紧密结合的艺术魅力,对于民族文化传承具有积极借鉴意义。

At present koumisses are dominant in wine markets in Mongolian regions, and packing types also change quickly.Various levels of koumiss packagings occupy the market, but they are short of national chaxacteristics. In order to make koumiss packagings more accord with their cultural characteristics, this paper review and conclude the conditions of koumiss packings with Mongolian traditional culture, by analysis and induction, and refine the typical national elements which can be used in koumiss paekagos. This can not only reflect the idea and fashion of modem design, but also reflect the Mongolian culture characteristic and aesthetic orientations, showing the artistic charm of elce, e integration of traditional culture and modem packaging design, which has positive significance in national culture inheritance.