少数民族地区农村家电市场的营销策略——以贵州省为例

Minority Rural Home Appliance Market Marketing Strategy——in Guizhou Province as an Example

随着新农村建设的推进、国家惠农政策实施,农民购买力得到很大提高,其巨大的市场潜力正在向有效市场转变。家电企业应针对少数民族地区农村市场,在产品设计、销售渠道布局等提出相应的营销对策。

along with the advancement of new rural construction,the national benefit farming policy implementation,farmers’ purchasing power is greatly improved,the huge market potential is to efficient market change.Electrical appliances enterprise should be aimed at minority nationality areas of rural market,in the product design,channel layout and the corresponding marketing countermeasures.