中国电影产业可持续发展的思考

Considerations on Sustainable Development of Chinese Film Industry

电影是重要的文化创意产业门类,电影产业的发展必须遵循规律,建构完善的产业链和均衡发展的市场,而不能盲目扩张。虽然大片在电影产业中占举足轻重的地位,但创意创新的担当者多是中小成本影片;电影发展需要激发个体艺术家的灵感,更需要艺术生产、传播和消费机制的全面创新。中国电影可持续发展要在质量、市场、体制三方面用力。

Film is an important category of cultural and creative industry, and the development of the film industry must follow the industrial protocol by building a complete industrial chain and balanced market and avoiding blind expan- sion. Although blockbuster films occupy a pivotal position in the film industry, most of the creativity and innovation come from lower and medium-budget films. The development of film industry requires the motivation of individual artists＇ inspira- tion, as well as the overall innovation of artistic production, dissemination and consumption mechanism. Sustainable devel- opment of China＇s film industry will result from efforts in three aspects： quality, market, and institution.