产业集群地区区域品牌培育的思考

On the Cultivation of Place Branding in Industrial Cluster Regions

区域品牌的建设为区域经济的发展提供了有力的公共品牌效应,对于促进区域经济发展,壮大产业集群有着重要意义,是区域经济发展的核心战略。通过梳理和研究国内外学者关于区域品牌的研究,结合我国区域经济发展实际,本文从区域品牌的内涵、形成机理、培育模式、培育策略等方面阐述了区域品牌的建设的意义、路径和方法。

The construction of place branding is the nucleus strategy of regional economic development. It not only provides the development with mighty public brand effects, but also has great significance for promoting regional economic development and expanding industrial clusters. On this basis, this paper is going to illustrate the significance and methods of place branding construction, covering various aspects including the connotation, forming mechanism, nurturing modes, and cultivation strategies of place branding. And these writing purposes will be achieved by means of sorting out and doing research into relevant studies at home and abroad, and considering the practical conditions of China＇s regional economic development.