试析《三国演义》在泰国的传播效果——从跨文化文学传播“反馈”的视角

On the Communication Effect of The Romance of Three Kingdoms in Thailand—The Role of Feedback in Cross-Cultural Literature Communication

反馈对于跨文化文学传播非常重要。一个良好的反馈可以决定一部文学作品是否能够被异文化语境中的读者真正接受,是使传播达到最佳效果的关键一环。《三国演义》在泰国的传播是文学跨文化传播的经典个案,通过"把关人"、"意见领袖"带动的积极反馈,以及由此激发的"创新扩散",《三国演义》在泰国获得了高度的认可和接受,并成功地内化到泰国本土文化之中。

The Romance of the Three Kingdoms ; Thailand; Literature Communication ; Cross-Culture ; Feedback Abstract： Feedback has played an important role in cross-cultural literature communication. An effective feedback can decide whether a literary work could be totally accepted by the readers in foreign cultural context, which is the vital link to achieve the best communication effect. The communication of Romance of the Three Kingdoms in Thai- land is such a classical case of cross-cultural literature communication. Through the active feedback of ＂Gatekeep- er＂ and ＂Opinion Leader＂, as well as the ＂Diffusion of Innovations＂ which was inspired by them, Romance of the Three Kingdoms is highly appraised and adopted by Thai people, and it was domesticated by Thai local culture and turned into a Thai local literature masterwork.