智能手机产业操作系统平台竞争战略研究

Competitive Strategies on Operating System Platforms in Smartphone Industry

移动互联网迅猛发展彻底颠覆了传统通讯产业竞争格局。老牌通讯产业巨头如今面临手机销量急剧下跌、公司市值快速萎缩、破产倒闭等困境,新兴的互联网与软件公司开始引领产业发展与竞争新方向。智能手机操作系统平台已经成为移动通讯产业崭新的竞争制高点,推动企业之间竞争由"单个企业之争"演变成为"操作系统平台联盟之争"。通过实施开放源代码竞争战略、技术专利化与标准化竞争战略、移动互联网在线应用服务竞争战略,可以有效解决平台各边用户"鸡蛋相生"与交叉网络外部性"内部化"难题。

The traditional market competitive structure in telecommunication industry has been destroyed by the rapid development of the mobile internet.Many old-line companies are suffering a sharp decline of sales and market values,or even bankruptcies.New emerging internet and software companies are playing the most important roles.Operating system platform of the smartphone industry becomes a new competitive focus,which triggers the competitions based on Alliances instead of one-to-one companies.The Chicken Egg question of operating system platforms and internalization of cross network externality can be solved by implementing the competitive strategies in terms of open source software,technology patent and standardization,online application service of the mobile internet.