基于CDIO教育理念的市场营销专业实践教学体系构建

Building Practice Teaching Systems of Marketing in View of CDIO Educational Philosophy

实践教学对于应用型人才培养具有重要的作用,CDIO工程教育模式对构建营销专业实践教学体系有较强的借鉴意义。市场营销专业实践教学体系的构建应科学制定人才培养目标,在分解确定专业能力和素质要求基础上,创建综合化与集成化的课程体系,要从实践教学师资队伍建设、校内实训中心与校外实习基地、实践教学质量监控体系等方面入手构建全面的实践教学体系。

Practice teaching plays an important role in cultivating applied talents. CDIO engineering education mode has great significance for constructing practice teaching system of marketing specialty. Practice teaching system construction should scien- tifically set goals for personnel training, create integration and integrated course system based on the decomposition and identifi- cation about professional ability and quality, and build an overall practice teaching system starting from constructing the practice teaching faculty, the training center and external practice bases, and the practice teaching quality monitoring system.