芜湖市大型文艺节事活动的居民感知研究

Research on Residents’ Perceptions of Culture Festival & Special Event in Wuhu

大型文艺节事活动不仅仅是一种文化活动,亦是一个地区塑造形象、发展旅游业不可或缺的文化经济因素.本文针对芜湖市举办的多个著名大型文艺节事活动,通过问卷调查、访谈等方法获取第一手资料,就被访居民对芜湖市大型文艺节事活动的影响、组织质量、发展前景的感知进行了分析,探讨了有关大型文艺节事活动居民感知的影响因素,并提出中小型城市举办大型文艺节事活动的建议.

Culture festival and Special Event is not only a kind ofculture activities, but also a main culture and economic factor to create city identity and develop tourism. The article takes some culture festival and special events as an example, and the author intends to recommend the residents＇ perceptions from some significance aspects by questionnaire and on - sport visiting. The paper points out that different character residents will have different perceptions. It also discusses some factors influencing the residents＇ perceptions . At last, the author gives some suggestions to conduct culture festival and special event for middle or small cities.