摘要
在高度商业化的时代,刊报经营模式的选择关乎刊报自身的生存与发展。作为市场经济的卖方,刊报出版单位要为刊报的内容信息、目标受众以及经营模式做出最优决策。列举不同时期的中外刊报发展模式,运用相应的数据和经济理论进行分析,比较各个模式的特点,提炼出各自利弊,并结合当下经济发展环境,预测我国刊报未来的发展趋势,并对刊报经营方式的改革方向提出意见和建议。
The business model of newspaper is crucial to the the survival and development of journal in the commercial- ized era. el. This compare The newspaper company should make the best decision on the information, target audience and business mod- article lists different patterns in Chinese and foreign newspapers, uses data and economic theory to analyze and their own characteristics, predicts the trend of China＇s newspaper and finally puts forward some suggestions.
出处
《福建商业高等专科学校学报》
2013年第2期62-66,共5页
Journal of Fujian Commercial College
关键词
刊报
经营模式
媒介管理
newspaper
business model
media management
