太阳图腾彰显超越文化——山东能源新标志解析

The "Sun Logo" of Shandong Energy Group Reveals Surpassing Culture

企业重组关键在文化,山东能源的企业文化定位为超越文化—明德立新、包容超越。企业标志体现企业的核心价值追求,山东能源"太阳图腾"标志彰显超越文化。山东能源集团企业标志具有四大特征。一是内涵明确,个性突出,整体造型圆润,蕴含了包容与超越精神;二是图形稳重而活泼,简练而大气,体现全新的行业特征;三是创意独特新颖,隐现太极阴阳相生,寓意人本和谐与生命力;四是形象亲和,充满想象空间。

The core of reorganization enterprises is culture, and the corporate culture of Shandong Energy Group is positioned as ＂Surpassing Culture＂ -Responsibility, Innovation, Diversity, and Transcendence. Corporate logo symbolizes the pursuit for the core value of enterprise. Therefore, the ＂Sun Logo＂ of Shandong Energy Group manifests its ＂Surpassing culture＂. The corporate logo actually has four characteristics： first, it carries clear connotation and distinct characters, and the shape of the logo also embeds the spirit to tolerate and surpass; second, it is modest and active, succinct and powerful and is featured with the new industry characteristics; third, it was created with an eye to the system of Taichi Yinyang which implies the harmony of the people and the nature and the vitality： fourth, its image looks amicable, leaving, vast snace for the imagination.