芜湖市居民购物行为时空间特征研究

The Study on Temporal and Spatial Characteristics of Shopping Behavior of Wuhu Residents

基于芜湖市居民购物行为的问卷调查数据,从购物频率、购物时段、购物出行距离、购物空间等级结构等方面分析芜湖市居民购物行为的时空特征,并与其他大都市进行了比较。结果表明:①居民的购物频率与所购买商品的等级呈明显负相关,居民工作日与休息日的购物初始时间具有较大差异;②居民购买不同类型商品的出行时间不敏感范围随商品等级提升而延长,多目的出行正成为一种趋势,居民购物出行的平均距离不断递增。蔬菜食品类与日常用品类商品的购物活动主要集中在社区购物圈,服装衣饰类与家用电器类商品的购物圈层主要集中在市级购物圈;③日常用品类商品的购物出行等级呈现出明显的就近居住地趋向,居民购买高等级商品出行方式的机动性更高;④与北京、上海等大都市相比,芜湖市购买家用电器类等高等级商品的出行距离较远,但是私家车出行率比北京、上海低,居民购物出行的空间等级结构呈现出拉伸的趋势。

Shopping behavior is one of the most important research fields of urban geography and behavioral geography, researches on it can provide certain basis for urban commercial network planning. Geographical researches on residents＇ consumption behavior particularly emphasize on residents＇ spatial selection activities and spatial-temporal characteristic of obtaining goods or services. Based on the questionnaire survey and interviews on shopping behavior of Wuhu residents, the paper analyzed the temporal and spatial characteristics of residents＇ shopping behavior from in terms of shopping frequency, shopping time, travel distance, the spatial hierarchy of shopping trip space and compared with that the metropolitan cities such as Beijing, Shanghai and so on. The results showed that： （1） The shopping frequency of residents and the level of the purchased goods shows a significant negative correlation, there are a obvious differences within the start time of Wuhu residents＇ shopping activities in rest day and working days; （2）Insensitive range of the travel time of residents purchasing different goods extended with the commodity level increases, the multi-purpose travel is becoming a mainstream trend; the average shopping distance of Wuhu residents is constantly on the rise. The shopping activities of the vegetables food and the daily necessities are focused on community shopping circle, the spatial circles and layers of the dress consumption and electrical equipments is mainly concentrated in the municipal shopping circle; （3） The spatial tour hierarchy of residents purchasing the daily necessities showing the obvious trends near residence and the higher mobility to purchase the high-grade goods than low-grade goods; （4） Compared with metropolises such as Beijing and Shanghai, the travel distance of purchasing high-level goods such as electrical appliances is farther but the shopping trip rate by private car is lower than in Beijing and Shanghai, the spatial hierarchy of residents＇ shopping trip space showing the stretch trend in Wuhu.