摘要
城市居民的图书消费现状能够反映所在城市的精神文明建设状况和文化发展水平,也与该城市的经济社会发展紧密相连。文章通过对合肥市民图书消费意愿、途径等方面的抽样调查,对合肥市的图书消费现状、存在问题及其成因进行分析,并提出打造精品图书、引领出版消费市场,提升图书营销技术、创新图书推广模式,锻造流通品牌、助力城市文化建设,开展读书活动、营造全民阅读氛围等发展建议。
City citizens' book consumption condition reflects the spiritual civilization and cultural development of a city,which is also closely related to the city's economic and social development.This thesis raises the existing problems of Hefei citizens' book consumption,analyzes the reasons to these problems and offers the accordant proposals on publishing good books,promoting the good books,building more channels for book distribution,and campaigning for book reading in order to meet the citizens' spiritual and cultural needs.
出处
《淮阴师范学院学报（哲学社会科学版）》
2013年第2期264-270,280,共7页
Journal of Huaiyin Teachers College(Social Sciences Edition)
基金
"合肥市民阅读现状的公共阅读服务体系研究"(SK2012B243)
江苏省青蓝工程"中国出版转型与发展"科技创新团队项目
关键词
图书消费
出版产业
文化需求
book consumption
publishing industry
cultural needs
