青岛职业技术学院“品牌办学”的战略思考

The Strategic Thinking on “Brand School Operation” in Qingdao Technical College

示范院校建设任务完成,青岛职业技术学院成为全国示范院校,是其作为一所高职院校发展历史上的一个里程碑。作为一个社会组织必须尽快确立新的战略目标,以推动学院发展进入一个新的阶段,实现可持续发展。将富有特色的改革成果提升、浓缩成为"品牌",以"品牌办学"作为未来发展的战略,是整体提升发展方式、实现科学发展的灵魂。

The task of constructing the exemplary vocational college for Qingdao Technical Col- lege has been accomplished. Being a national exemplary college is a milestone in the development his- tory as a higher vocational college. As a social organization, we must establish a new strategic target as soon as possible in order to promote the college to enter a new stage, and to achieve sustainable de- velopment. To condense and promote the distinctive reform efforts to a ＂brand＂, and to use ＂brand school operation＂ as the development strategy for the future is the soul of promoting overall develop- ment pattern and realizing the scientific development.