创新市场管理体系构筑竞争优势

Building innovative management system of market competitive advantages

中航电测仪器股份有限公司(以下简称"中航电测")自2010年开始搭建市场管理体系的构架以来,建立了以市场为导向的经营管理机制,进一步理顺市场营销管理流程,完善营销组织机构,优化市场资源配置,从而夯实市场营销工作的基础,提高专业管理水平,构筑公司全价值链的竞争优势。之后,持续创新深化市场管理体系,产生了良好的推动效应,取得了喜人业绩。

Zhonghang Electronic Measuring Instruments Co. Ltd （hereby called ZEMIC） has started a marketing management system since 2010, and has established an operating system guiding by markets. This makes a smooth going marketing process, a complete organization, and an optimized resource configuratiorr Based on a solid basis, ZEMIC has improved its professional managing and build with competition strength with value added chain. After that, ZEMIC has made continuous creation on its market managing with good promotion and excellent performance.