中国电动汽车出行情景研究

Study on China Electric Vehicle Mobility Scenario

电动汽车产业在快速发展的同时,电动汽车受续驶里程和充电基础设施的局限,推广进展缓慢。消费者的出行需求是影响电动汽车产品导向以及商业模式的重要因素。文章提出出行情景的概念,通过总结分析电动汽车技术性能指标,再划分不同的消费者人群,对消费者出行需求进行统计分析,研究针对中国消费者可能的电动汽车出行情景。最终得出基于6种不同出行需求消费者人群的4种电动汽车出行情景,为电动汽车的推广指明了方向。

Although electric vehicle industry is now rapidly developing, the expansion speed is more slower because of the limitation involving driving range and charging infrastructures. The mobility demand of customers is a most important factor that influences the electric vehicle development trend and business model when implementation of electric vehicle. The article comes up with concept of mobility scenario. After summarizing the technical performance, dividing customer group and static analysis of customer mobility demand, we can conclude the possible mobility scenario for Chinese customers. Finally, the article gives four electric vehicle mobility scenarioes based on six groups of customer mobility demand, it points the direction for spreading electric vehicle application.