《舌尖上的中国》成功密码解析

A Decipher on the Successful Documentary “A Bite of China”

纪录片《舌尖上的中国》播出后,创下收视高峰,社会影响极大。该片的成功传播与社会背景、媒体环境及作品本身的内容有关,它通过有效地借势、逢时、选材而获得成功,对于提高中国电视纪录片的普及率,提升中国饮食文化的影响力,具有深远的意义。

The broadcast of the documentary ＂a Bite of China＂has created a peak of viewing record and so- cial influence. The success of the documentary is connected with the social background, medium environment and the popularity of the movie itself. Its success lies in its vague, reflections of the present life style and the appro- priate selection of subject matter. It has far-reaching significance and is meaningful for the Chinese television documentary to improve the penetration rate and the influence of the Chinese diet culture.