摘要
技术更新速度的加快,以及网络市场竞争的加剧,促使企业通过战略联盟、供应链等网络化组织整合外部资源,增强企业竞争能力。文章分析了电子商务环境下企业边界的变化及治理的特点;基于重复博弈的动态性视角,将关系契约的经济分析方法和社会学分析方法相融合,研究企业网络的关系契约治理机制;并提出电子商务环境下企业网络治理的若干建议。
With the rapid updating of technology, and the intensifying competition in network market, enterprises are encour- aged to integrated external resources through enterprise network of strategic alliances and supply chain, thereby strengthening their core competition abilities. The paper analyzes the changes of organizational boundary and the characteristics of enterprise governance in the electronic commerce environment. Based on a dynamic view of the repeated game, it studies the governance mechanisms of the relational contract, integrates the methods of economic analysis with sociological analysis, and analyzes the governance mechanism of relational contact of enterprise network. It also proposes some suggestions on organizational gover- nance in the electronic commerce environment.
出处
《华东经济管理》
CSSCI
2013年第5期115-117,140,共4页
East China Economic Management
基金
国家社会科学青年基金项目"关系契约理论在我国企业管理中的应用与发展研究"(10CGL024)
合肥工业大学博士学位专项资助基金"供应商参与新产品开发的网络组织及其治理研究"(2010HGBZ0547)
教育部人文社会科学研究项目"网络社区舆情及舆论领袖识别方法研究"(10YJA630055)
关键词
电子商务
企业网络
关系契约
治理机制
electronic commerce
enterprise network
relational contract
governance mechanism
