江西旅游业发展战略之转变探析

On the Strategic Transformation of Jiangxi’s Tourism Development

江西省旅游资源极其丰富,旅游业已经成为全省的支柱产业,旅游业发展迅速,优势明显,已形成自然山水与传统文化相结合的品牌战略。但是在发展中仍然存在着许多问题,限制了旅游业的快速发展:产业管理体制与产业需要之间的矛盾;产业结构区域市场需要的矛盾;政府资金投入与市场需要的矛盾;规划开发与实施之间的矛盾,以及专业人才的匮乏与旅游产品的单一等等。通过分析提出更加科学合理的战略对策,促进江西旅游业的可持续快速发展。

Jiangxi province is rich in its tourism resources and tourism has become a pillar industry of the whole province. The rapid development of tourism with its prominent advantages has formed a brand strategy with the combination of natural landscapes and tra- ditional culture. However, there are still some problems in the development, which refrain the tourism from rapid development. There are mainly five problems： the contradiction between the administration system of industry and the demands of industry; the contradictions between the structural regions of industry and market demands; the contradictions between the financial investment from the government and mark demands; the contradictions between programming and enforcement; the lack of professionals and the monotony of tourism products. Through the analysis, this article tries to put forward more scientific and reasonable strategic counter-measures, to promote the sustainable rapid development of Jiangxi＇s tourism.