论电视纪录片的文化展示功能及其叙事策略——以《舌尖上的中国》为例

Cultural Shows and Narrative Strategies of TV Documentaries:Taking A Bite of China for Example

在大众传媒高度发达的时代,文化展示应该积极利用网络、电视、报纸等大众传播手段。其中,电视纪录片是最为引人注目的传播形式。它积极地运用各种叙事策略,将原汁原味的精英文化与原生态文化展示出来,通过丰富的视听效果充分地调动受众的积极性。时下热播的《舌尖上的中国》便堪称展现这种电视纪录片与文化展示关系的典型个案。

In the times of highly developed mass media, we should actively use the Internet, television, newspapers and other means of mass media communication in cultural shows. The television documentary is the most extraordinary form of communication. It actively uses a variety of narrative strategies, showing the real elite and original culture; fully mobihzing the enthusiasm of the audience by rich audio-visual effects. The hot documentary A Bite of China is a typical case of television documentaries and cultural shows.