摘要
本文主要研究电子商务环境下物流服务链的测度问题,从电商企业的视角出发从结果层,运作层,战略层构建了一套物流服务链评价指标体系,并运用模糊综合评价法进行分析。最后通过把该评价指标体系应用于具体案例进行实证研究,来评价该物流服务链的现状,并为物流服务链进一步优化提供参考依据。
This paper does a research on the measurement of logistics service chain under E-commerce environment. From the angle of E-commerce enterprise ,we construct a set of logistics service chain evaluation index system based on the results layer, operation layer and strategic layer, and use the fuzzy comprehensive evaluation method to carry on the analysis. Finally, we put the evaluation index system used in the practical case for empirical research to evaluate the present situation of the logistics service chain and provide some reference for further optimization.
关键词
物流服务链
评价指标体系
层次分析法
logistics service chain
evaluation index system
analytic hierarchy process
