前台物流和后台物流——电商物流的再认识

Foreground and Background Logistics:New Understanding of the E-commerce Logistics

物流运作和管理不是一个崭新的话题,但在电子商务背景下,存在不同于传统零售业物流的一些特点,文章通过前台物流和后台物流两个概念的提出,对电商物流运作流程的内容和本质进行了深入的分析。电商物流的再认识有助于厘清当前一些模糊的提法如电商"自建物流",对现实商业实践活动有一定的指导意义,同时提出了一些值得物流和供应链管理领域的专家和学者研究的理论课题。

The nature of process and operation of the E-commerce logistics has changed different from that of traditional retail logistics. Two new definitions, foreground and background logistics, are proposed first in this paper to help us understand the contexts and characteristics of the E-commerce logistics, and put forward some directions and problems which are worthy of further studying and researching.