基于SWOT分析的聊城市生态旅游发展研究

The Application of SWOT Analysis in Eco-tourism Development of the Liaocheng City

作为"江北水城.运河古都"的聊城,在生态旅游迅猛发展的同时,在新形势下也存在一定问题,本文借用SWOT分析方法,从生态旅游资源、地方特产丰富和交通区位优越等方面分析其优势,从生态资源开发的广度与深度、资源品种、从业人员素质和景点门票价格等方面分析其劣势,从人们生态旅游需求、当地经济发展水平、周边交通、山东省发展环境、当地发展政策等方面分析其面临机遇,从周边竞争、交通制约、生态环境等方面分析其面临的挑战,并对聊城市生态旅游提出发展对策.

Liaocheng city is called ＂Jiangbei water city,the ancient canal＂,with the rapid development of eco-tourism,there are some problems in the new situation,this paper uses SWOT analysis method,and analyzes its advantages from the eco-tourism resources,local rich products and traffic location advantages,its disadvantages from the aspects of ecological resources development of the breadth and depth of varieties,The species resources,personnel quality and attractions tickets price,its opportunities from the ecological tourism demand,the level of local economic development,the surrounding traffic,Shandong province development environment and the local development policy,its threats from the surrounding competition,traffic control and ecological environment,and put forward the development countermeasure on the eco-tourism in Liaocheng city.