摘要
博客营销是通过博客网站或博客论坛接触博客作者和浏览者,利用博客作者个人的知识、兴趣和生活体验等传播商品信息的营销活动。本文试图从博客营销的内涵及服装企业博客营销价值入手,结合成功博客营销案例,探析服装品牌建设中博客营销策略。
The blog marketing is one kind of marketing activity,it can contact the blog author and the browser through the blog website or the blog forum.By using blog author’s individual knowledge,interest and life experience,the commodity information could be disseminated.This paper attempts to search the successful blog marketing case,analyzing the blog marketing strategy in the clothing brand’s construction from the blog marketing’s connotation and the clothing enterprise blog’s value.
出处
《滁州学院学报》
2013年第1期55-58,共4页
Journal of Chuzhou University
基金
安徽省高校优秀青年人才基金人文科学项目(2011SQRW038)
关键词
博客营销
服装品牌建设
营销策略
blog marketing
the clothing brand’s construction
marketing strategy
