数字媒体时代的标志设计创意研究

On Logo Design in the Era of Digital Media

标志设计随着现代数字媒体技术的发展产生了巨大的变化,它不再是静态孤立的视觉表达和个体图形符号,而是集视觉、听觉、触觉、味觉等元素的整体设计,其从形态到传播方式都具备了数字化的时代特征。数字媒体具有声像集合、图文并貌等特点,它的使用延伸了标志的内涵和意义,更加有效地传达信息。现在的标志设计将朝着三维立体动态化、双向交流体验化、内涵人性化、个性化、民族化等方向发展。

With the development of modern digital media technology,logo design produces a great change.It is no longer static,isolated and individual graphic symbols,but an integration of sight,hearing,touch,taste and other elements of the overall design.From morphology to the mode of transmission it has digital characteristics of the times.Digital media have the features of audio and video collection,graphic and literary appearance.Therefore,it extends the meaning of the traditional logo and conveys information effectively.Modern logo design develops toward dynamic three-dimension,two-way exchange of experience,intention humanity,individuality and nationalization.