优化科技期刊定位的策略

The Strategy of Optimizing the Position of Science and Technology Periodical

科技期刊要在学术界或变化迅速的市场站稳脚跟,必须明确、突出科技期刊的性质和作用,对期刊进行准确定位。文章从确定办刊宗旨、定位期刊受众、明晰编辑方针、打造期刊品牌、明确广告定位5个方面探讨优化科技期刊定位的策略。

Science and technology periodicals want to keep up with the competition in academia or in the face of a rapidly changing marketplace, it must clearly highlight its own property and function as well as its position. The article analyzes the strategy of optimizing the position of science and technology periodicals from five aspects that include the aim of running jour-nals, positioning journal readers, editorial policy, creating journal brand and ad targeting.