网络新媒体视角的企业营销研究——以中粮集团为例

Corporate Marketing Research from Perspective of Network and New Media ——Taking COFCO for Example

结合近几年我国网络新媒体的发展现状,以中粮集团为例,展现网络新媒体在企业营销实践中的优越性,对我国企业网络新媒体营销提出实时动态选择营销媒介、深度立体运用营销媒介、联合借力强势品牌媒介三点建议。

Combined with the development status of China＇s network and new media in recent years, COFCO （China Oil ＆ Foodstuffs Corporation） is taken as an example to show the superiority of the network and new media in the practice of corporate marketing. In addition, three proposals on the marketing of network and new media are put forward： realtime dynamic selection of marketing media, three-dimensional use of marketing medium in depth, jointly relying on the strong brand media.