浅析传统媒体运营面对的挑战与突破——青年群体社交环境的新选择

Challenges and Breakthroughs Faced by Traditional Media Operation——New Social Environment of Youth Groups

从传统媒体的现状、面临新媒体的挑战和未来发展之路三个方面分析,认为以报纸、广播、电视为代表的传统媒体正面临着新媒体的挑战与竞争。新媒体的出现不仅在市场占有率上给传统媒体带来挑战,更在传播内容和形式上带来冲击。传统媒体正面临着前所未有的挑战。但挑战即机遇,最终传统媒体会为自身发展另辟道路。

The current situation, challenges of the new media and the future development of traditional media are analyzed. Represented by newspapers, radio and television, the traditional media is facing the challenges and competition of the new media. The emergence of new media is not only to bring the crisis to the traditional media in the market share, hut also to bring innovation in the dissemination of content and form. The traditional media are facing unprecedented challenges. But the challenge is the opportunity; the traditional media will eventually open up new roads.