LBS信息用户态度和行为研究——基于武汉地区大学生群体的实证研究

Study on Attitude and Behavior of LBS Users-based on University Students in Wuhan

本文在简要分析国内LBS发展和研究现状基础上,提出了关于LBS信息用户态度和行为的4个假设,利用问卷调查得到武汉地区大学生群体LBS信息态度和行为原始数据。通过数据分析得到4个结论:①拥有智能手机用户更偏向于知道LBS;②LBS信息用户更容易接受LBS中商家的广告推送信息;③用户在使用LBS时担心隐私问题,且隐私担忧程度与性别无关,与受教育程度有关;④用户性别与LBS应用服务选择无关,而用户受教育程度不同,其LBS应用服务选择存在差异。

This study analyzes the development status and research status of domestic LBS briefly, then provides four hy- potheses about the user attitude and behavior of LBS, and by the questionnaire method, analyzes data, thus draws four con- clusions： （ 1 ） Users who have smartphones tend to know LBS., （2） It is easier for LBS users to accept pushing ad information; （3） Users concern about privacy, which has no relationship with gender but has relationship with the level of Education; （4） In the choice of different application, gender has no difference, but the level of education has a significant difference.