农资电商平台发展浅析

The Discussion for the Development of the Agricultural Products Ecommerce Platform

为了解决困扰农业产业升级中农资辨别、使用、销售、流通的难题,针对规模种植农户、农资经销商、农资生产企业和电子商务平台进行了调研与对比分析,研究表明:农资电商平台已成为今后农资销售的主要模式。农资电商平台将具有B2C、O2O、移动互联网、网上支付和移动支付、融入体验分享和社交元素等特征。最后,提出了农资电商平台发展中面临的问题在于:物流运输限制、种植业分散、与传统交易模式矛盾、信任机制欠缺等。

In order to solve agricultural materials to identify troubled circulation problems, for scale planting farmers, agricultural dealers, agricuhural industry upgrade, use, agricultural production enterprises sale, and e-commerce platform to conduct research and comparative analysis show that： agricultural electronic business platform has become the main mode of agricultural sales in the future. Agricultural electricity supplier B2C, O2O, mobile Internet, online payment and mobile payment platform will integrate into the characteristics of the experience-sharing and social elements. Finally, the problems faced in the development of agricultural supplies electronic business platform is to： restrictions of logistics and transport, farming dispersion contradiction with the traditional trading oatterns, the lack of trust mechanism.