武夷山旅游产品结构优化对旅游地生命周期调控的意义

Significance of Tourism Product Structure Optimization on Regulation of Tourism Area Life Cycle in Wuyi Mountain

通过武夷山旅游经济发展历程与现状分析,表明武夷山旅游经济的规模发展迅速,但是武夷山旅游产品消费能级却长期停滞于较低级水平。旅游地生命周期分析表明武夷山正临界于旅游地发展的停滞发展阶段和衰退阶段,近几年年接待游客量呈现增长率显著降低的特征,但在"森林人家"等新旅游产品的带动下,又出现游客量增长的趋势,初步体现了调整旅游产品结构等措施在旅游地生命周期调控中的作用。但是,有限的旅游地环境容量必将客观地限制旅游地的接待量。因此,为了调控武夷山旅游地生命周期,必须重视旅游产品内涵建设,通过优化旅游产品结构,提高旅游产品消费能级的策略,促进武夷山旅游经济的可持续健康发展。

By analyzing the development process and current situation of the tourism economy in Wuyi Mountain, the paper holds that the consumption level of the travel products stayed in the long-term lower level in Wuyi Mountain in spite of the rapid speed of economic development in tourism scale. The analysis of tourism area life cycle shows that Wuyi Mountain is on the verge of stagnation and decline stage of tourism area development. Recently, despite the significant reduction in annual tourist growth rate, there has been a tendency toward rising amount of tourists driven by the new tourism products ＂forest people＂, which reflects the effect of the measures, such as the adjustment of tourism product structure and etc. , on the regulation of tourism area life cycle. However, the limited tourism environmental capacity is bound to restrict the tourist accommodation. Therefore, the construction of tourism product connotation should be stressed through optimizing the structure of tourism products and improving the tourism product consumption level to promote the sustainable and healthy development of the tourism economy in Wuyi Mountain.