旅游网站文本翻译的文化思考

Translation of Cultural Words in the Tourism Website Text

旅游翻译日渐成为对外旅游营销与中华文化传播的新型手段,而文化词翻译扮演了重要的角色。为了实现传递信息与诱发行动的功能,译者在翻译旅游网站中具有文化内涵的词语时,要树立文化考量意识,尽可能保留和传达其文化特色,同时兼顾读者的接受程度;在翻译的过程中要坚持信息的充分性与可接受性的翻译原则,采用恰当的翻译方法。

Tourism translation has gradually become a new means to promote foreign - oriented tourism and spread Chinese culture, in which translation of cultural words play an important role. To fulfill the function of conveying message and inducing action, in translating the cultural words in the tourism website, the translator should develop an awareness of cultural orienta- tion, try the best to take readers reception into consideration as well as to retain and express the cultural elements. Moreover, the translator should adhere to the principle of message adequateness and principle of message acceptability, and employ appro- priate translation method.