乐山文旅产业融合发展之我见

On the Integrating Development of Cultural Industry and Tourism in Leshan

旅游与文化产业互为补充、相互促进,二者的融合发展将产生巨大的现实意义。本文立足于乐山经济环境,通过对当前文旅产业融合发展现状的分析,有针对性地提出了二者融合发展的对策建议。

Tourism and cultural industry complement each other and promote each other;the integrating development of the two will have a huge practical significance.Based on Leshan economic environment,this paper analyzes current situation of integrating development of tourism and cultural industry,and puts forward the countermeasures and suggestions for the integrating development.