基于体育视角建构中国国家形象的研究

Construction of Chinese National Image Based on the Sport Perspective

利用文献资料和逻辑法对体育视角建构中国国家形象进行了研究。在描述体育与国家形象建构之间的关系的基础上,分析了当前"体育大国"、"体育强国"作为中国国家形象的境况。认为"体育中国"可以作为中国体育国家形象的指称。"体育中国"是从体育方面建构国家形象的尝试,是我国独具特色的体育事业及其发展模式的综合表征在国内外的投射。"体育中国"的构建可以经由体育软实力建设、发展民族传统体育、体育对外宣传与交流和体育文化输出等路径实现。

This paper use literature and logic methods to study how to construct the national image based on Chinese sport. The authors explain the relation between Chinese sport and national image,then analyze the possibility of the major sports country and the world sports power to express the china sport image. It concludes that the Sport China can be used to stand for Chinese sport image. Sport China is the shadow of special China Sport and development patterns, and it＇ s a newly ex- periment to construct the national image based on sport. Sport China＇ s construction should base on the development of sports soft power ,national traditional sports ,sports culture exchange and exportation.