武术散打市场商业化运营背景下的“KO”及“TKO”现象分析

"KO" and "TKO" Phenomenon in Commercial Operation of Martial Arts Market

运用文献资料、专家访谈、逻辑分析等研究方法,对武术散打市场商业化运营现状进行分析,结果表明:散打比赛的商业化运营是中国武术散打发展的趋势,并取得了良好的成效,但散打选手被"KO"现象引发的健康安全问题,更要引起足够的重视,只有规范的程序和有序的赛制才能令散打项目健康发展。

By the method of literature, expert interviews, logical analysis, etc. , this article analysed the commercial opera- tion of the status quo of Martial Arts market. The results show that the developmental trend of Chinese Martial Arts is the commercial operation of Sanda Competition, and it has achieved good results. But as for the health and safety issues caused by the Sanda players＇ ＂KO＂ phenomenon, we should take it seriously. Only standardized procedures and orderly competi- tion system can promote the healthy development of Sanda event.