营销专业实训教学的思考

On Practical Teaching in Marketing Major

文章对营销人才的需求状况、能力和素质要求,实训教学能否与岗前培训对接,实训项目设置存在的问题,毕业生流向及岗位去向等一系列进行深入的分析与探讨,提出了实训项目的设置要注重对学生社会实践意识、实践技能的培养,培养多层次复合型人才等思路。

On the marketing demand situation of the talent, ability and quality requirements, can the teaching and training of pre - job training docking, curriculum problems, the flow of graduates and post to a series of in - depth analysis and discus- sion, puts forward the project of setting to focus on students social practice consciousness, practical skills training, train-ing level compound talent train of thought.