我国网络广告定价模式刍议

A Simple Research of Internet Advertising Pricing Models in China

目前,我国的网络广告定价仍然处于一个相对混乱的状态,研究网络定价模式对我国网络广告市场有序化发展具有积极的意义。从网络媒体的特点着手,通过描述和例证的方式展现我国目前的网络广告定价现状;将我国普遍存在的网络广告定价模式与国际通行的网络定价模式进行比较;最后,通过国际网络广告定价模式由低级向高级不断发展的过程推测我国网络广告定价模式存在的问题以及未来可能的发展趋势。

Intemet advertising has becoming a very important area of marketing research. Nowadays,web advertising in China grows up rapidly. Along with the high - speed development, the research of online Ads pricing models has been more and more deepening. Starting from the characteristics of network media, the current situation of Internet advertising pricing in China is described. Then, the pricing methods in China is compared with internationally ac- cepted ones. By observing the process of international Internet advertising pricing model the problems and develop- ment trend of internet advertisement in China is speculated.