比拼“烧钱”:中小电商面临生死大考

Competition of "burn money": small and medium-sized business facing the life and death test

2012年，中国网络零售额超过1．2万亿元（RMB），预计2013年将超过美困，成为全球最大的网络零售市场。 在2011年上半年，一个垂直型B2C电商拿到上千万元人民币风投资金简直轻而易举，于是演绎了一幕电子商务如火如荼发展的壮美奇观。但时隔两年，电商却普遍深陷“十电九亏”的窘境，一些中小型电商网站在成本高企、盈利无望的情形下，只好无奈裁员瘦身或关停并转。

In the first half of 2011, a vertical type B2C electric get tens of millions of yuan in venture capital can be an easy job to, so the interpretation of magnificent spectacle of electronic commerce development like a raging fire scene. But after two years, the business is generally in the 'ten electric nine deficient' predicament, some small business website in high cost, profit hopeless situation, but helpless layoffs downsizing or closure. According to theChina Electronic Commerce Research Center forecast, in 2013 the domestic electronic commerce will usher in a new round of industry reshuffle, small business face the test of life and death. Since the beginning of 2012, the successful case of the sharp drop in business financing , and investment institutions are often 'talk about business and discoloration'. For investors who like electric project, they increasingly occupy negotiations initiative, will let the smalland medium-sized business entrepreneurs are more passive. The money-losing effort in the stage of electric life very difficult. As early as in 2012, every network and elegant 100 have expressed willingness to finance, but the progress is not smooth. Although, elegant 100 eventually get some of the original investors additional funds, but the condition is not very ideal. Investment funds can n ot keep up , interrupt the risk as the shadow follows the form. In the face of hard money.