基于供应链的旅游目的地概念模型构建问题研究

Study on Establishment of Conceptual Model of Tourist Destination Based on Supply Chain

首先介绍了旅游目的地供应链的内涵及其特征,指出了旅游目的地供应链具有复杂多样的构成要素、要素之间的链接呈现动态多变性以及网络结构目标多重性。认为旅游目的地供应链主要由旅游商业性服务供应链和公共服务旅游供应链两部分组成,分别从商业服务、公共服务和整体供应链网络三个方面研究分析了基于供应链的概念模型的构建策略,并就旅游目的地供应链成员的构成、作用及其相互关系和职能进行了具体的设计和研究。

In this paper, we first introduced the connotation and characteristics of the supply chain of the tourism destinations, and pointed out that the supply chain was composed of many complex elements and among these elements there existed a dynamic, varying and muhi-purpose network structure. Then we argued that the two major parts of the supply chain of the tourist destination were tourist commercial service supply chain and public service supply chain. At the end, we analyzed the strategy for the construction of the conceptual model on the aspects of commercial service, public service, and overall supply chain network and then studied the specific process in the design of the model.