基于价值链的淘宝合作物流企业物流服务策略研究

Study on Service Strategy of Logistics Enterprises in Cooperation with Taobao Based on Value Chain

当前淘宝网快速发展带来的物流需求已经成为淘宝合作物流企业重要的业务来源,但同时也对其物流服务提出了更高要求。利用价值链分析方法,对目前淘宝合作物流企业物流服务过程中出现的问题进行分析,从改善其物流服务价值链辅助活动的角度出发,提出了完善商品的配送设施、加强物流操作人员管理、培育良好的合作伙伴和完善物流服务协议四个策略,来解决淘宝合作物流企业当前面临的物流服务问题。

In this paper, using the analytic method of the value chain, we analyzed the problems arising in the service process of logistics enterprises cooperating with Taobao and then in a bid to improve the subsidiary activities of the logistics service value chain, proposed the strategies of providing for a full range of infrastructure for commodity distribution, reinforcing management of logistics operators, cultivating capable cooperative partners, and improving logistics service protocols.