预警视角下电视灾难性报道的策略——以2010年西南旱灾的报道为例

A research of TV reporting strategy for disasters from perspective of early warning: a case study of reports of 2010 Southwest drought

面对近几年频繁发生的自然灾害,建立相应的社会预警体系势在必行,而传媒预警作为社会预警的一部分,正日益发挥着更大的作用。以2010年西南旱灾为例,将电视灾难报道置于传媒预警的视角下,通过案例分析来审视电视预警新闻报道的现状,并在此基础上探寻电视预警新闻缺位的原因,从而构建电视预警新闻报道的策略,以减少或避免灾难带来的损失。

Facing the frequent natural disasters in recent years,the establishment of a social early warning system is imperative,and the media warning,as part of the system,plays an increasingly significant role.This article is a case study of the TV reports for 2010 Southwest drought,which,viewed from the media warning perspective,provides an overlook of the status quo of TV warning news.Based on the result,we search for the causes of the absence of television warning news as well as proper reporting strategies for TV warning news in order to reduce or avoid loss from disasters.