论色彩心理及其在商业中的应用

On Color Psychology and Its Application in Business

色彩通过光线刺激人的视觉,形成复杂的色彩心理。影响色彩心理的内在因素主要有性别、年龄、性格、职业环境、个人修养,外在因素主要有民族文化、宗教信仰、时代性的审美意识和审美标准等。色彩心理影响着人的行为,同样,色彩心理影响着人们的商业活动。探讨色彩心理在商业活动中影响因素,有利于帮助人们认识到色彩运用于商业活动的利弊,从而为促进社会经济发展和提高人们的生活品质服务。

Color stimulates people~ vision through the light, and forms complex color psychology. The internal factors influen- cing color psychology are gender, age, character, occupational environment, and personal accomplishment, external factors are na- tional culture,religion belief,aesthetic consciousness and aesthetic standards of times. Color psychology influences people~ behav- ior,the same,color psychological effects people~ commercial activities. Discussing the influence factors of the color psychology in the business activities,is beneficial to help people know the advantages and disadvantages of the color used in business activities, so as to promote the social economic development and serve for improving people~ life quality.