基于态势分析的保险行业文化发展战略研究

文章采用态势分析方法对保险行业文化发展的内部环境的优势和劣势,外部环境的机遇和威胁进行分析。在此基础上,提出保险行业文化构建的六个核心要素和"三步走"发展战略,并详加阐释,旨在为保险行业建设先进文化提供策略参考。

Based on the trend analysis, the article discussed the environment the insurance culture has been in, including the internal strengths and weaknesses, external opportunities and threats. Then, the paper put forward six core elements as well as the ＂ three - step＂ development strategy of insurance culture develop- ment, for the purpose of providing application strategies.