网络潮波:金华“狗肉节”舆论传播动力机制研究

Waving as Tide: On the Dynamic Communication Mechanism of Public Opinion in the Jinhua Dog Meat Festival

2011年9月初网络掀起抵制金华"狗肉节"的舆论声势,引人关注。在网络舆论波的理论框架下,基于对有代表性的网络论坛帖子和微博的文本分析和对典型微博的转发、评论及其传播路径的社会网络分析,发现这起事件是中国语境下的动物保护思潮及相关组织运动迅猛发展的一次集中式舆论风潮爆发,其背后的网络舆论潮波的能量源自社会风尚和观念意识的现代化变迁,长期以来积聚而成,并将不断对公共舆论空间产生持续性的表达压力。舆论潮波的持续性、周期性特征模式表明其策动的集群情绪宣泄、舆论行为表达并不会因"狗肉节"的"永久叫停"而停歇消退,还将会在新的舆论场域掀起波澜。

It is notable that the online public launched a campaign resisted Jinhua ' Dog Meat' Festival in early September 2011.Under the theoretical framework of 'public opinion wave',based on the text analysis of online Forum posts and the social network analysis of typical micro-blogs and their communication routes,this paper indicates that this event is the outbreak of online public opinion which is related to the rapid development of animal protection organization as well as its thoughts,hence the energy of the public event is originated from the social changes no matter in fashion or ideology.It accumulates for long time,and will keep sending persistent pressure on public sphere.This type of public opinion launches as a tide periodically and continuously,will demonstrate that its'wave'would never been terminated or faded,it will be transferred in the new field in the future.