摘要
对具有论辩功能的多模态公共话语进行重构解读,一个关键问题就是如何将"论辩重构"的责任由分析者转向修辞者,即修辞者或认可重构有效性,或通过进一步论辩否定重构合理性。文章以此为研究起点,以美国广播公司一则题为"胡锦涛访美:经济和熊猫"的电视新闻作为文本,从多模态论辩的视角出发,对其进行系统的分析和重构,以探讨并试图解决这一问题,并为新闻、传播学的研究方法开拓新领域。文章同时指出,作为多模态话语的电视新闻,其不同模态间往往存在互动关系,因此解读时需将其看作是连贯、关联的整体给予"并行"分析。
In the process of reading and re-constructing public multimodal argumentative discourse, a key question is “how could we transfer the reconstruction responsibility from the analyst to rhetor, namely, the rhetor either acknowledges the argument reconstruction as valid or refutes its validity in a metadiscussion”. Based on that, this paper takes a case study on an ABC news named “Hu Jintao Visit: Economics and Panda Bears”. It analyzes and reconstructs the multimodal argumentative discourse of the news, and further discusses the feasibility of exploring new research methods in journalism and communication research. This paper also finds that there are interactive relations among different modes in the same discourse, and for that reason, the multimodat discourse should be analyzed in a coherent and relevant manner.
出处
《国际新闻界》
CSSCI
北大核心
2013年第4期62-75,共14页
Chinese Journal of Journalism & Communication
关键词
论辩
多模态话语
电视新闻
重构
argumentation, multimodal discourse, TV news, re-construction