我国体育产业资本扩张的动力机制研究

Dynamic Mechanism of China’s Sports Industry Capital Expansion

迈进体育强国已经成为我国体育发展的新目标,体育产业的发展是体育强国的重要组成部分,依靠资本扩张进行资源整合是体育产业发展的趋势。通过分析我国体育产业资本运营现状,建立我国体育产业资本扩张的目标函数,依据资本扩张相关理论,进而探究我国体育产业资本扩张的动力机制;分析认为利润最大化和非理性因素驱动是我国体育产业资本扩张的主要推动力,我国体育产业资本扩张呈现非理性特征,产业资本扩张路程出现较多问题,并据此提出了相关建议,为我国体育产业的发展及其资本扩张提供理论参考。

Moving towards a nation powerful in sports has become the new target of China＇ s sports development. Sports industry development is an important part, relying on the capital expansion and integrating the resources. In this paper, the author reveals the China＇ s sports industry capital operation and the power mechanism of China＇ s sports industry capital expansion, which shows that profit maximization and local government performance driving are the major driving forces. China＇ s sports industry capital expansion is non-rational, this paper puts forward the suggestion to solve these problems. In view of related problems, countermeasures are proposed.