以行动为导向的营销类课程教学体系设计——以广东女子职业技术学院为例

A Research of Action-Oriented Marketing Curriculum Teaching System Design——A Case Study on Guangdong Women's Polytechnic College

以行动为导向的营销类课程教学体系立足于建立校企合作的长效机制。试在对近年来兄弟院校校企合作模式及典型案例总结的基础上,分析该课程教学体系的设计背景、设计基础,提出构建该课程教学体系的步骤及适用条件。

Action - oriented marketing curriculum teaching system centers on the permanent mechanism of the cooperation between colleges and enterprises. Benefited from the advanced experiences of other colleges＇ models and typical cases concerning the cooperation between colleges and enterprises, this study analyzes the background of marketing curriculum teaching system, acquired bases, and generalizes the measures and applicable conditions of constructing the curriculum teaching system.