基于BSC网络媒体绩效评估体系研究

The Performance Evaluation System of the Network Media Based on Balanced Score Card

由于网络媒体自身属性的特殊性,在对其进行绩效评估时,我们要分别从网络媒体的财务角度与非财务角度去全方位的去考察,以把握企业的短期效益与长期利益的结合。本文主要是从平衡积分卡(BSC)的四个维度,及网络媒体自身的特殊性的几个方面来探究网络媒体绩效评估体系。

Due to the particularity of the network media, we will study respectively from financial point and non-financial point when performance evaluation in order to combine short-term benefits and long- term interests of the enterprise. This paper mainly presents the performance evaluation system based on four dimensions of balanced score card and characteristic of the network media.