谈建筑企业如何实施品牌战略

Discussion on how to implement brand strategty for construction enterprise

以企业文化为载体,对建筑企业如何实施品牌战略进行了探讨,指出建筑业实施品牌战略要有明确的品牌定位,并在此基础上实施资源整合,以提升企业品牌的价值战略及品牌影响力。

With the enterprise culture as the carrier, the paper explores how to implement brand strategy for construction enterprise, and points out some suggestions in implementing brand strategy, such as identifying brand orientation and implementing source collection, with a view to im- prove the brand value strategy and brand influencing force of the enterprise.