医学院校校园文化品牌打造策略——以温州医学院《名医故事会》为例

Branding Strategy for Improving Medical Colleges and Universities Campus Culture——Taking Famous Doctors Stories of Wenzhou Medical College

通过对浙江省高校校园文化品牌——《名医故事会》的深入剖析,揭示了医学院校校园文化品牌建设三个方面的经验策略,主要包括:"一体三线"的定位策略;涵盖要素分析、资源整合、主题明晰、原则提炼、形式多样、坚持总结六个方面的实施策略;具备生动的标识语、引入企业识别系统理念、传播流程管理三种要素的传播策略。

Based on the analysis on the college campus culture brand of Zhejiang province, Famous Doctors Stories, this paper revealed three experience strategies for medical colleges and universities campus culture brand construction, namely, the ＂one body and three parts＂ positioning strategy and six implementation principles：factors analysis, resource integration, theme clearness, principles refining, variety of forms, insist on summary and should have vivid logo, introduce CIS concept, transmit process management communication strategies as well.